The series was shot in the Aprashka market area in Saint Petersburg, Russia in reference to the so-called „Gopnik-Style“. „Gopnik“ is a post soviet russian subculture, maybe best comparable with „Chav“ in England or „Zef“ in South-Africa. With Russia born designer Gosha Rubchinskiy, the french brand „Vetement“ and other designers and labels the style now also hits Western Europe and the US.
Fashionstylists: Ekaterina Dolinina, Elena Nikiforova
Models: Darina Maximovna (AFFA), Dyana Muzyka, Grigoriy Brazhnikov, Zhenya Belov (LumpenMen)
Make-up artist: Violetta Zueva